Category Archives: Marketing Articles

Is Color relevant in brand and web design?

The Psychology Of Colour In Website Design April 15, 2013 By Neil Asher Website designers have several puzzles to solve when presented with a new Website design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve...

Is Facebook marketing working?

Posted in Internet Marketing, Marketing Articles by Page on March 24, 2014

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The Page Group has always felt it critical to understand how your customer uses social media before you invest in the variety of sites available today. One of the big things is clients rush into the latest fad or latest social media because the world is talking about it,...

Whats marketings next big idea?

Posted in Direct Marketing Articles, Marketing Articles by Page on March 21, 2014

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Marketers are always seeking the next Big Idea, but each of these new idea’s need to always be driven off the principal of how they will engage with and connect the consumer more closely with the brand. then we must evaluate how we can measure the action to be taken...

Good, clear, concise, communication builds customer relationships with your brand.

Posted in Branding Articles, Marketing Articles by Page on March 20, 2014

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By improving the overall context of your messaging, and being consistent and aligned with your consumers expectations from your brand you can enhance the customer relationship & brand relationship you have with the consumer. Today’s marketing is all about delivering consistent, clear, good, clean, concise communications that connect with...

Does Word-of-Mouth have an impact with your customers?

Posted in Marketing Articles by Page on March 19, 2014

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With the glut of social media ramming every conceivable marketing idea down our throats, and the incredible abundance of clutter that gets pushed at us everyday more and more research is showing the real personal one on one word-of-mouth communications is really having a major impact on brands. The Page...

Getting control of your Multichannel Marketing

Posted in Business Articles, Marketing Articles by Page on March 19, 2014

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Today’s multichannel marketing campaigns are very complex to manage. In this article Samuel speaks extremely effectively to the challenges of todays multichannel markets, and the focus that is required to connect the dots with the platforms and your consumers. It is an effective review of some of the things...

Social Media constantly changes…where is it now?

Posted in Branding Articles, Social Media Articles by Page on March 18, 2014

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One of the major concerns that The Page Group advises with its clients is to follow the trends that are taking place in marketing today, but don’t do so without first understanding how it impacts your consumer and understanding how they are going to use that marketing strategy to...

Is your online advertising being seen

Posted in Analytics, Marketing Articles, Online Marketing / SEO / SEM Articles, Uncategorized by Page on March 17, 2014

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One of the biggest problems seen today is that you may purchase a landing page advertising space, but does that commit them to giving you a visible location above the fold??? Not necessarily, and as the results of this research shows a significant amount of online advertising ad spend...

Is content marketing the top opportunity for 2014

Posted in Analytics, Marketing Articles by Page on March 17, 2014

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Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate...

CMO’s are expanding their roles as CEO’s demand more from them.

Posted in Business Articles, Marketing Articles by Page on March 10, 2014

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The role of today’s CMO changes rapidly as new technologies, new touch points, and new markets expand their role in the company. Check out this interesting article talking to 3 roles that CEO’s are demanding their CMO’s to learn and master. Mariann has done a wonderful job of summarizing 3...