Category Archives: Marketing Articles

2014 Social Media Landscape

Posted in Social Media Articles by Page on April 15, 2014

The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more. Only...

The challenge of effective Content Marketing Strategies

Posted in Marketing Articles by Page on April 9, 2014

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Content marketing is becoming a key driver in today’s marketing efforts, but to do it effectively and shine thru all the marketing and content clutter that is in the marketplace is the challenge. We all need to improve our focus and develop effective content marketing strategies to succeed today....

Does E-mail Marketing Work?

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The answer is most certainly positive. E-mail marketing does work and it outshines other social media trends significantly with its impact, activation, and conversion capabilities. The only thing really competiting against it for success is new technologies using MMS and SMS messaging thru texts on your smartphone. ...

Does the CMO affect your Business Value?

Posted in Marketing Articles by Page on April 2, 2014

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Marketing has to be an integrated part of your overall corporate strategy to succeed. It is a critical roll for effective marketing and successful growth. The marketing arm of your business must be integrated throughout the sales, and operational sides of an enterprise to truly achieve the overall blue...

The CMO Role in todays business

Posted in Marketing Articles by Page on March 31, 2014

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In today’s marketing role the CMO truly has a dynamic place that affects the business in many ways. this article by Mariann talks about the CMO’s role as a chief communicator, chief customer officer, and the chief analytics person of the company. This is true but we could also...

What is our Digital World looking like?

Posted in Internet Marketing by Page on March 31, 2014

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You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve. We cannot chase every new digital experiment that comes to market. We cannot time and again test new technologies and throw them away after...

Similarities & Differences between B2B Marketing & B2C

Posted in Marketing Articles by Page on March 31, 2014

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The lines blur even further today between B2B marketing and B2C markets as we see the many platforms used in marketing become intertwined between these markets. Are we maximizing the benefits we see thru todays new marketing channels? Are we maximizing the impact of our marketing dollars spent? ...

B2B Branding Misconceptions

Posted in Branding Articles by Page on March 28, 2014

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Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...

Is Loyalty Marketing for you?

Posted in Marketing Articles by Page on March 26, 2014

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Loyalty programs have become a fad, but are they helping or hurting your business. Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them. It is not always about the discount, it is not always about the...

Analysis of Video Marketings best objectives and distribution channels

Posted in Online Marketing / SEO / SEM Articles, Social Media Articles by Page on March 25, 2014

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Video Marketing: Top Objectives and Most Effective Distribution Channels March 19, 2014 by MarketingCharts staff 2 in 3 marketing and sales decision-makers and practitioners from around the world (but primarily US-based) using video marketing are planning to increase their spending on the medium over the next year, according to[download page] a...