Category Archives: Marketing Articles

Ducati Tops the motorcycle customer satisfaction survey in 2014.

Fran OHagan and his team at Pied Piper just released their more recent survey on motorcycle dealer satisfaction. Done annually it shows who is getting it right and who is missing the boat. The interesting part however is the results that are found normally point to the same issues that...

What is digital marketing ‘s affect on retail today?

Posted in Business Articles, Internet Marketing by Page on May 2, 2014

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As the technologies evolve more changes will happen. Today instead of going store to store to compare products and prices more and more people are moving towards digital marketing using their smartphone and iPad products to enhance their shopping experience. The strength of these markets obviously are driven by those...

B2B Branding must align with company & consumer.

Posted in Marketing Articles by Page on April 28, 2014

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At The Page Group our focus is 100% on connecting consumers (whether B2Cor B2B) to the brand by aligning the specific needs of each consumer group to the brand, and making sure that the company as a whole communicates the same messaging to the consumers they serve. Success only comes when...

Sponsorship deals leave the LA Clippers

Posted in Branding Articles, Marketing Articles by Page on April 28, 2014

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Brands can quickly be affected by the actions of their endorsers, or by the people, teams, groups, or staff who become embroiled in controversy. Take Donald Sterling’s ownership of the LA Clippers as an example. Sponsors are immediately opting out of their contracts before the scope of the problems Mr....

Are your campaigns generating the right ROI?

Posted in Marketing Articles by Page on April 28, 2014

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The Page Group feels strongly that you must understand your ROI from any marketing campaign. Any marketing program, web strategy, or event MUST HAVE activation and measurable results that can be defined after the execution of that marketing strategy. The only way that a successful campaign can work is...

Customer loyalty is job number 1 for the marketing department.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 23, 2014

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Here is a different twist on brand connections or how to build brand loyalty. Take a look. Common sense answers to a major question all of us must answer in our marketing roles. Mr. Gentle looks at loyalty at three different points in building that loyalty factor with your brand....

B2B vs. B2C

Posted in Business Articles, Marketing Articles by Page on April 23, 2014

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The Page Group agrees in that the bottom line is that it is people that you must connect with to convert and presentation into a sale. The process for developing a brand connection to a consumer (whether B2C or B2B) starts with understanding what motivates that person (or group...

Are your social media programs failing and why?

Posted in Marketing Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on April 22, 2014

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How have your social media efforts trended? For most it has not been a positive experience. This article delves into the many imperfections of social media and why it works or doesn’t. Social media needs to be highly targeted and focused to succeed, and most treat it like...

Geolocation Mobile Marketing & how we get started.

Posted in Business Articles, Direct Marketing Articles, Marketing Articles by Page on April 22, 2014

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With technology we find we have more choices, but some of them are scary. Geolocation mobile marketing has been proving to be a highly effective tool when done right, but it is scary to implement because the consequences of delivering on customers expectations is so high. You have to...