Category Archives: Marketing Articles

Does Organic Social Posts drive results?

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When working with clients to build effective social media campaigns, and the strategies for their success we always start from the back by asking what is the activation that is needed for the campaign to be a success. When we determine the act that a client needs to complete then...

Building Trusted Brands

Posted in Branding Articles by Page on August 20, 2014

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The goal of every company should be to build Trusted Brands. This article speaks to the importance a Trusted Brand brings to your organization in loyal consumers, higher book valuations, and most important of all trust. The Page Group speaks to these issues every day. Today’s marketing department...

Marketing automation secret’s of success

Posted in Marketing Articles by Page on August 20, 2014

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Social media has driven a new wave or marketing tools that for the first time allows for marketing automation to help CMO’s implement strategies that are effective and connect one on one with their consumers. Marketing automation is largely in the digital space, and it MUST BE strategically developed to...

Game Changing Marketing Trends

Posted in Marketing Articles by Page on August 18, 2014

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Ernan offers up some great new idea’s with respect to current marketing trends that help you engage with your consumers…and also build your brands. Check it out as they offer really good ideas for implementation in your marketing programs. 7 Game-Changing Marketing Trends to Engage Customers, Build...

New Content Marketing Rules…

Posted in Direct Marketing Articles, Marketing Articles by Page on August 18, 2014

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The fast paced world of marketing requires reaction, and change constantly as our technologies and programs evolve. At no time before has the marketing department seen such rapid change, and the need to be constantly vigilant in evaluating the direction and influence our customers have over our marketing decisions. ...

Habits – What do they mean in todays marketing?

Posted in Direct Marketing Articles, Marketing Articles by Page on August 18, 2014

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As marketers we must put a great deal of effort into understanding our consumers and their habits. The goal we all seek in today’s marketing is to be more closely connected with our consumers needs, and we spend a great deal of time gathering the data necessary to fully...

A Companies Brand Culture influences the consumer

Posted in Branding Articles by Page on August 14, 2014

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The Page Group has long expressed its belief that the CMO’s decisions regarding the Brands DNA, and his ability to assimilate it to every employee of the firm in an effective way can have more impact on the consumers brand connection with your company than most any other marketing decision...

Social media is a commitment, understand this before you start

Posted in Branding Articles, Social Media Articles by Page on August 12, 2014

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THE PAGE GROUP always cautions its clients with respect to social media. Know why your going into social media, know what you need to invest in social media to be successful, and know your consumer and how they will use social media to communicate your brand story. The risks...

Study: Changing trends in B2B & B2C mobile traffic

Posted in Marketing Articles, Mobile Technologies by Page on August 11, 2014

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Marketing is changing and often today we see the transitioning between marketing strategies in the B2C world working their way over to the B2B world as adoption of new marketing techniques takes place. It is all driven off of customer adoption of the technologies. We obviously have seen this...