Category Archives: Marketing Articles

The most important brand (MIB)

Consider the highlight points made by Tom in the article below….they all relate to many of the same topics that we talk to here at the Page Group…you want to develop your brand to the level where your consumers reflect that you are their most important brand.  When that happens...
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Social marketing must see a real ROI

How do we define ROI in the social marketing space around us?   It is difficult, but it all begins from the same place and that is understanding who and what your consumers need from your social interaction with them.  Then we must build and plan our social marketing strategies...
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Customer Relationship with Brands

In today’s competitive marketplace and highly connected digital marketplace your brand relationship is a critical part of your future and continued success.   The companies relationship with brands brings to the forefront a critical element of the long term success as customer loyalty is very important to long term success.  Keeping that...
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Customer Comes First

In todays marketing the customer comes first in all the decisions we make… We need to know the customer intimately and we need to understand it is all about engaging that consumer each and every time we reach out to them with content and marketing that is beneficial to them,...
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