Category Archives: Marketing Articles

Marketing changes is this the new golden age?

McKinsey takes a look at the scope of new technologies and how marketing is changing. Great article that gives good oversights into the marketing balance we all need, and the difficulty in achieving perfection in today’s complex marketing arena. Is this the golden age of marketing? Time will tell....

Super Bowl Ad Results

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Fortune Magazine publishes their winners and losers in the Super Bowl Ad game at this weeks Super bowl in Phoenix. Check out how they see the game playing out then pick your own winners and losers in the Super Bowl Ad Game. These companies won the Super...

Fast Companies Look at 5 Best Super Bowl Ads

Posted in Branding Articles, Business Articles by Page on February 2, 2015

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Always fun to see what the public reacts to in each years super bowl ads…Check them out. Perhaps not as memorable as years gone by, but still highly creative approaches at targeting and connecting with today’s consumers. SUPER BOWL XLIX THE 5 BEST ADS FROM SUPER BOWL...

Shake Shack Rocks their IPO

Posted in Branding Articles, Business Articles by Page on February 2, 2015

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Shake shack rocks their IPO, but the story behind their brand is just as intriguing as the meteoric rise and their going public and shaking up the markets. The Shake Shack IPO will be a story worth telling. The Untold Story Of Shake Shack’s $1.6 Billion Branding FOR THE...

Social Marketing results and trends

Posted in Social Media Articles by Page on January 28, 2015

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Our friend Robert Fleming is posting up another brief overview of the social media trends and tendencies that are driving the social media world today. Check them out as it may influence your thoughts on your social media programs for next year. social marketing / social sharing buttons increase...

Understanding customer experience is job #1

Posted in Marketing Articles by Page on January 16, 2015

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Customer experience is the top job for marketers. Understanding and developing the tools to measure the customer experience and consumer connection to the brand, company and products is critical to success. CMO’s are being pushed to be more engaged in the overall measurement and analysis of customer experience and...

Loyalty Programs – Will they survive

Posted in Business Articles, Marketing Articles by Page on January 16, 2015

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Loyalty Programs have long been a part of our marketing portfolio, and they have been used in many ways to try to build loyalty with our consumers. Read this interesting review of the discussions held with Staples CDO regarding their perspective of the shifting importance of Loyalty Programs in...

A Dirty Dozen Marketing Facts to be seen

Posted in Direct Marketing Articles, Marketing Articles by Page on December 30, 2014

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Robert Fleming puts forth some fun to know facts about marketing in 2014. Take a look at these and hopefully you will gain some new found wisdom from the thoughts offered up here. Dirty Dozen Marketing Facts Robert Fleming CEO//Founder of the eMarketing Association, The Worlds Largest...

Event Marketing – Getting Results

Posted in Business Articles, Marketing Articles by Page on December 18, 2014

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Event marketing is a critical element of today’s brands. Whether it is thru a tradeshow, direct to consumer, social engagement, or internal it has a major impact on your brand and activating actions you want from your targeted audience, but all to often companies engage in event marketing without a...

Check out the 2014 Social Landscape winners & losers.

Posted in Business Articles, Social Media Articles by Page on December 18, 2014

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Once again I post this annual review of the relevance of the social landscape. Once again we find the impact to be fairly narrow in scope. See how they evaluated these social landscapes, and choose for yourself those that will best impact your brand, message and consumer connection....