Category Archives: Marketing Articles

Loyalty Programs do modify shopping habits.

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Loyalty Programs  do convert, generate sales, and create brand loyal consumers.   Here is the latest research from Marketing Charts.com regarding the value of Loyalty Programs in your marketing mix.  check it out you may find it valuable in connecting with your consumers and making them more brand loyal.   ...
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Multicultural Consumer research

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ad-age
Understanding your multicultural audience is very important in today’s consumer marketplace.  This research might help you understand the general dynamics of these consumer groups.   As written in Advertising Age   Multicultural Consumers by the Numbers: From Shopping to Tweeting What You Need to Know About How Various Ethnic Groups...
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Least and Most Trusted Companies

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cmo
Each year it is intriguing to see what companies, industries, and trends are showing us re: the least and most trusted companies.   This year once again showcases the problems that cable TV and Internet suppliers are having in building trust within the marketplace.   Interestingly enough Groceries are doing...
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Path to purchase data mining

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cmo
The world of digital marketing is rich with content, analytics, and information, but few of us use the tools that are available…but is this caused by the amount of clutter that hits marketers every day, or is it the lack of understanding of the tools available, or can it be...
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How to hire a Digital Consultant

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cmo-com
10 Questions To Ask Before You Hire A Digital Consultant CMO EXCLUSIVES | March 27, 2015 by Jon Bains Founding Partner What&Why For every Kodak or Blockbuster that hits the headlines, there are thousands of business being disrupted and industries in flux that you never hear about. When a Fortune 500 business hits...
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Consumer Experience is Job 1 in creating a brand

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Consumer experience is critical to building highly effective brand relationships with them.   The Page Group has always worked on understanding how the consumer connects with your company, products, and services in developing programs that are effective in sustaining long term brand relationships.  Adobe’s presentation at the Adobe Summit gets...
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Understanding Brand Consulting

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the-page-group
Our good friend Ray Baird over at Branding Business / Reiches & Baird posted this interesting article for all you looking at a career in brand consulting.  You might find the perspectives of Mr. Letendre of interest, and save a fortune by not attending Harvard or Wharton by reading his...
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