Category Archives: Marketing Articles

Branding Myths dispelled

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forbes
Branding is the blue sky value of any corporation.  It is the value above the book value that is created by building a highly effective and impactful brand that connects with ones consumer audience in a way that makes them far more brand loyal than your competitors consumers.   Building...
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Digital Transformation is a constantly changing landscape

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by on
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cmo-com
The role of marketers is evolving daily, and often cannot be accomplished by a small staff.  The Digital Transformation that is taking place does require expertise that is truly effective.   The ever changing landscape of digital transformational strategies also causes us to constantly be re-evaluating what our consumers want...
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Tech trends where are we heading?

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  Key Tech Trends: Where Do Marketers Go From Here? CMO EXCLUSIVES | July 06, 2015 by Mark Asher Head of Market Intelligence & Strategy Adobe The shift to mobile. Billions of devices. Big data. Virtual reality. These concepts are common parts of marketers’ everyday language. They also underscore many of our recent...
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Todays complex Marketing role

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cmo
Today’s Marketing is becoming far more complex than at any time in its history.  Today marketers are faced with more touch points with the consumer than at any time in history.  Their strategies must include identifying where their customer connects with their brand, how they connect, what tools they use,...
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Marketing Innovation helps lead all that is possible…

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cmo
    In A Digital World, Marketing Innovation Means ‘Leading The Possible’ CMO EXCLUSIVES | June 22, 2015 by Samuel Greengard Contributing Writer CMO.com Few business topics garner as much ongoing attention as innovation. No one disputes that it’s critical to success and bottom-line results. Yet, in today’s highly disruptive and fast-changing business...
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Market Intelligence is important to understand and define.

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    The Importance Of Market Intelligence For CMOs POSTED 5 DAYS AGO BY STEVE OLENSKI as seen in: B2B Marketing Insider For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as...
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