Category Archives: Marketing Articles

How is Branding different today?

Posted in Branding Articles by Page on August 7, 2015

Branding is evolving and today is far more critical than at any time in its history. Building, supporting, and driving a strong brand image that connects with the consumer of your goods, services, or products in a manner that supports the consumers needs is critical to long term brand...

Marketing trends for 2016

Posted in Business Articles, Internet Marketing by Page on August 7, 2015

One comment

The evolution of marketing continues as new technologies and new experiences are gained by the consumer marketplace. It is critical for all of us to stay current with trends and opportunities to better connect with our consumers, but don’t follow the trends blindly. Understand what your personal consumers...

Luxury branding has big influence over purchases.

Posted in Branding Articles, Business Articles, Social Media Articles by Page on August 6, 2015

No comments

Luxury brands influence and connect. Brand influencers can be high profile celebrities or sports figures, but they to must connect with the brand, luxury, prestige and influence. Miss the connection and you will miss the opportunity. The Page Group loves working to find strong strategic partners and...

Maximize Linkedin Blogging using the following steps

Posted in Business Articles, Internet Marketing by Page on August 6, 2015

No comments

Linkedin blogging tools can become an invaluable tool in supporting and promoting your personal brand. The blogging tools extend your influence and your message to your entire network as well as a much broader platform. To use it as a tool to communicate who and what you bring to...

Branding Myths dispelled.

Posted in Branding Articles by Page on August 6, 2015

2 comments

The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients. Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...

Building a competitive Ketchup Brand…a story on branding

Posted in Branding Articles by Page on July 30, 2015

6 comments

Have you ever thought about the difficulty in building a brand within a category where one, or a few, brands dominate, and how do you build a successful brand in this environment? Well this very engaging article looks at how Grey Poupon changed the whole world of mustard thru...

Content Marketing – Content Strategy – How are you doing?

Posted in Business Articles, Internet Marketing by Page on July 22, 2015

No comments

Every marketer struggles with how to be the most effective in Content Marketing and what they are going to develop in their content strategy efforts. Today’s complex world of internet marketing is so full of buzz words, technologies, strategies, and hype that it is often very difficult to sort out...

Does pricing impact your brands reputation?

Posted in Branding Articles, Business Articles by Page on July 22, 2015

One comment

Many companies invest substantial amounts of marketing and brand dollars to establish themselves as a premium brand, and there is a reason why. Premium Brands can sustain higher margins and can generate larger profits if they hit the right markets, right pricing, and right product mix. The following...

Gen Z – Really connected.

Posted in Business Articles, Internet Marketing, Marketing Articles by Page on July 20, 2015

No comments

As we all learn generations evolve and change and perhaps the most technology advance generation of our lives is now just coming into focus. Gen Z is a group engaged in technology. Not always with the best results as we all see the concerns of this open space we...

Video Marketing – What state is it in ? 2015

Posted in Marketing Articles by Page on July 17, 2015

No comments

Video content is driving so many marketing programs today. Whether viral, instructional, entertainment, or product driven the consumer enjoys interacting with Video Content. As you will see below Video is changing marketing forever now that we have so many resources to use for gathering this content and presenting it to...