Category Archives: Marketing Articles

Email marketing is relevant today…

One to one marketing and using email marketing to contact directly with a core consumer of your goods, products or services still leads the way in conversions and relevant content delivery. BUT, it must be targeted, tested, and focused on the requirements that those in that blast are seeking...

Sports Sponsorships now and then…

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Sports sponsorships, and sports marketing have been marketing department staples for years. Companies have paid big dollars to connect with teams, and athletes so they gain access and acceptance with the fans. This to has phases and trends…as we near each olympics many new faces become top performers...

2015 Best Online Video

Posted in Branding Articles, Internet Marketing, Marketing Articles, Mobile Technologies, Social Media Articles by Page on August 21, 2015

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Every year we look to the major marketing and advertising publications to point us to the most intriguing marketing programs, ads, online video’s, TV commercials that were introduced in the market. This week Adweek has announce their awards for the best Online Video’s…Take a ride on the fun side...

Word of Mouth – Back to basics in B2B markets

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on August 14, 2015

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It is always amazing when you look back at all the technology we engage with that Word of Mouth often remains the most effective tool in building trust, and developing relationships in business. Despite all the tools at our disposal the research done by Marketing Charts.com shows that the...

Email Marketers need to be more relevant and connect one on one w customers

Posted in Direct Marketing Articles, Marketing Articles by Page on August 14, 2015

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The Page Group always talks with its clients about the relevance of any programs that we initiate on behalf of them. Social media or email marketing campaigns MUST BE RELEVANT to the consumer, and they must connect with the consumer at the time that they have the highest level of...

Mobile Video is expanding rapidly.

Posted in Marketing Articles, Mobile Technologies by Page on August 14, 2015

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As mobile video advertising grows and becomes a dominant marketing tool for marketers what are we learning. Where is it impacting our marketing efforts, how can we improve results, what is the message and how do we deliver it. The Page Group has been heavily involved in developing video shorts...

Programmatic Buying and how to win.

Posted in Business Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on August 12, 2015

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Having read one of the articles posted to tpgbrandstrategy Ankit reached out and supplied us with the following article he had posted in 2013 relating to the evolution of Programmatic Buying. So we are glad to post this blog and the insights that Ankit is offering. Thanks for the...

Advertising execs share thoughts on social media

Posted in Branding Articles, Marketing Articles by Page on August 10, 2015

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Charlotte Biz Journal visits with various advertising agency exec’s to get their perspective of how to best benefit from the use of social media. Check out these short perspectives shared by numerous Charlotte Advertising leaders into how they benefit from understanding and utilizing social media as a core element of...

Instagram offers advertising tools.

Posted in Social Media Articles by Page on August 10, 2015

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Instagram adds new functionality that could dramatically impact traffic, revenues, and conversions for advertisers. Take a look and see how it can impact your business. Instagram just made a major move that will turn it into a huge advertising business Aug. 4, 2015, 4:30 AM LARA O’REILLY As...