Category Archives: Marketing Articles

Olympic Ads that Kept viewers attention.

Olympic Ads are not quite as revered as those for the Super Bowl where there literally is a competition for the viewers eyeballs, but just the same we can learn a lot about the trends in advertising by watching those Olympic Ads that impact with consumers. The following are...

An Inspirational Speech on building Brands and Marketing

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Below is an Inspirational Speech on marketing sent to me by our good friend Bob Liljenwall, Professor of Branding at UCLA. An inspirational speech — Think Strawberries James Lavenson, former president of the world-famous Plaza Hotel in New York Here is a very important speech I would like you...

Artificial intelligence is an aid to marketers, not a risk.

Posted in Analytics, Internet Marketing by Page on August 16, 2016

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Artificial intelligence is a tool that allows us to better understand behavior it is not a resource taking over the role of marketers. Let Machines Do the Advertising Grunt Work – Artificial Intelligence is an Aid Artificial Intelligence Is a Tool, Not a Replacement for Marketers By Bruce Falck. Published on August...

Psychology and connecting with your consumer?

Posted in Branding Articles, Marketing Articles by Page on August 11, 2016

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Marketers have long known the importance of connecting with your audience. Here is a fresh perspective on how Psychology can help you connect with your consumer in ways that bring them closer to your brand. This is a great perspective to take into consideration. 5 Psychology-Based Methods to...

Brand Loyalty and how to achieve it thru great apps.

Posted in Branding Articles, Internet Marketing, Marketing Articles by Page on August 11, 2016

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Building brand loyalty is one of the key responsibilities for the marketing department. Here are some insights into how various companies have created apps that truly connect with consumers and build loyalty while also driving revenue. To truly be effective in developing these tools we must first understand...

Enterprise social media can drive success in the space.

Posted in Business Articles, Internet Marketing, Social Media Articles by Page on July 25, 2016

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Enterprise Social media needs to be driven by best practices. Enterprise based software solutions can help us all connect with an audience, but we need to understand who our customer is before we blindly rush into adapting the latest social media solution, or we could waste marketing dollars with little...

Top 10 Brand names for 2016

Posted in Branding Articles, Business Articles by Page on July 22, 2016

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The Top 10 Brand names gives us all perspective of how the marketing world is shifting. Sometimes it is not clear and others it becomes obvious, but even in 2016 the question asked is whether the move by Google to create a new corporate umbrella hurts the brand or helps....

Traits of Marketing Leaders

Posted in Marketing Articles by Page on July 20, 2016

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Drew looks at the various traits of marketing leaders in todays competitive marketing marketplace. An interesting read that might allow you to move up the corporate marketing ladder. Five Traits of a Modern Marketing Leader By Drew Neisser. Published on July 20, 2016. Without a doubt, Rich Kylberg embodies the modern...

B2B Loyalty celebrates customers.

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on July 19, 2016

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B2B marketing is unique in many ways, but today we have found that both consumer marketing as well as B2B marketing requires celebrating your customers and connecting more closely with them. In both areas the customer is our focus, and to build a loyal consumer you need to appeal...

Social media success??? How is it achieved?

Posted in Business Articles, Marketing Articles, Social Media Articles by Page on July 19, 2016

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Social media is a nightmare for many marketing departments. The choices, how to manage, what content to push, how to engage, what generates activation, which are the best tools, how do we use these tools, and so much more. We often look outside for the expertise to help us drive...