BY EKATERINA WALTER | AUGUST 28, 2012 Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here’s how smart brands are navigating the new visual social-media era. Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout...
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Category Archives: Internet Marketing
SEO Isn’t What You Think It Is
BY VERONICA FIELDING | AUGUST 10, 2012 Updates to Google’s algorithms mean that social engagement, rather than search engine trickery, yields top results. Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Panda, which launched around February of 2011, started using artificial intelligence...
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3 Must-Have Marketing Investments
Reputation Mgmt Software – Protect Your Brand’s Reputation By Reading This Case Study Today! July 9, 2012 by Heidi Cohen for ClickZ Summer signals the beginning of budget season. Before making marketing investment decisions, analyze this year’s three marketing must-haves: social media, content marketing and mobile. While aspects of these marketing...
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The Hidden Power of the Hashtag
By Rosie Taylor Social Media has been around for a bit now and one of its more notable players, Twitter, has brought a slew of new words into business language like tweeting, retweeting, and hashtags. So what’s the hidden power of hashtags and why should you care? Hashtags are used...
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5 Digital Marketing Metrics That Matter
July 27, 2012 by Marc Poirier Marketing is currently in a state of evolution where it is dispensing (again) with the old, and introducing the new. So if digital marketers who buy media are hung up on last-click attribution they are missing so much of the big picture. They need to start...
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5 Ways Brands Use Pinterest To Authentically Connect
BY BETH HAYDEN | 07-09-2012 | 8:30 AM This article is written by a member of our expert contributor community. No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes. Here’s...
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7 Things You’re Doing Wrong on LinkedIn
Most professionals use the social networking site in some capacity–but one expert says they’re making a lot of mistakes. Flickr/Coletivo Mambembe Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%. But when I talked to...
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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now
Charlie Minato | May 17, 2012, 10:22 AM | 684,922 | 295 Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and...
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