Category Archives: Internet Marketing

Welcome To The Age Of Marketing Scientists

Posted in Analytics, Marketing Articles by Bob on April 17, 2013

CMO EXCLUSIVES | April 15, 2013 by Tim McMullen Founder redpepper New devices, new social platforms, new e-commerce tools. Technology is changing at breakneck speed, causing consumers to seemingly be everywhere and nowhere at the same time. ARTICLE HIGHLIGHTS: Marketers can reflect the ever-changing world of technology by releasing our stranglehold on any...

Fundamental Principles of Web Analytics

Posted in Analytics by Bob on April 15, 2013

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By Michael Cohn on Apr 11, 201311 Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it.The only way that you will really...

5 Myths of Video Marketing (& How to Overcome Them)

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Bob on March 29, 2013

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ROARING OR BORING | Kevin Daum Nov 20, 2012 Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Ever since Television station WNBT broadcast a Bulova Watch commercial before a Brooklyn Dodgers versus Philadelphia Phillies game on July 1st, 1941, companies...

Which Social Media Marketing Tactics Work Best?

Posted in Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on March 29, 2013

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MAR 26, 2013 Best social tactics to drive engagement also require time and effort Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how...

5 Tips to Keep in Mind When Making A Business Video

Posted in Internet Marketing, Marketing Articles by Bob on March 28, 2013

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Filed under: Biz Voice by Bizvoice Productions So you’re a business owner or marketing manager who’s looking into adding video to the marketing plan. You think back of some company videos you’ve seen in the past—animation videos, business profiles & overviews, and customer testimonials—and recall how effective you thought they were. You...

Collaborative marketing. Customers Don’t Want Ads, They Want A Conversation.

Posted in Marketing Articles, Social Media Articles by Bob on March 28, 2013

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BY BRANDON EVANS MARCH 25, 2013 Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift. It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social...

7 Tips to Make Sure They Find and Follow Your Blog

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on March 27, 2013

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March 22, 2013 More and more business people are seeing the benefits of integrating blogs into their websites. These benefits include: more traffic, thanks to improved search engine visibility; deeper engagement with visitors; an effective way to promote your expertise; and a better online profile for your business. But to...

4 Steps to Relaunching Your Real Estate Online Brand

Posted in Branding Articles, Internet Marketing by Bob on March 25, 2013

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Although the focus of this article is on realtors establishing their online brands most, if not all, of its core message attributes apply to any company trying to re-establish its own online brand presence…check out the points of this article as they will add value to your understanding of critical...