Category Archives: Internet Marketing

Modeling helps assign value to brand & web touchpoints

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TPG realizes that to be able to have a true connection with our consumers either through a retail channel, web / eCommerce channel, or wholesale we need to truly understand how the consumer of our goods, services touches our business, brand, services, and people.  Only then do we have a...
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IT Enabled Business Trends for the Decade Ahead.

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Ten IT-enabled business trends for the decade ahead As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda. Article|McKinsey Quarterly May 2013 | byJacques Bughin, Michael Chui, and James Manyika Three years ago, we described ten information technology–enabled business trends that were profoundly altering the...
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Disruptive technologies: Transforming Business

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McKinsey Global Institute Disruptive technologies: Advances that will transform life, business, and the global economy May 2013 | byJames Manyika, Michael Chui, Jacques Bughin, Richard Dobbs, Peter Bisson, and Alex Marrs Download Executive SummaryPDF–3MB Full ReportPDF–4MB The relentless parade of new technologies is unfolding on many fronts. Almost every advance is...
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Branding From The Inside Out

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CMO EXCLUSIVES | April 23, 2013 by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees to keep learning. Companies must establish...
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Why do we need unbiased research?

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This poises a good question?   Why do we need unbiased research.   The author of this article makes very good points regarding the cost of non-effective research that everyone needs to keep in mind as they evaluate how they measure the results of their various programs.   TPG believes...
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Fastest growth social networks

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Which Social Networks Are Growing Fastest Worldwide? From Emarketer, Via CMO.com MAY 13, 2013 Twitter, Google+ see major gains in active social users The social audience is growing across networks and countries. That is the takeaway from GlobalWebIndex’s “Stream Social: Quarterly Social Platforms Update.” The study found that Facebook remained the...
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Connectivity: A conversation with Cisco’s Padmasree Warrior

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Interview by McKinsey & Company w/ Cisco’s Padmasree Warrior.    Connecting everything: A conversation with Cisco’s Padmasree Warrior Cisco’s chief technology and strategy officer describes how the exponential growth of connectivity between people and devices, both mobile and network, will change commerce, business systems, and individual behavior. May 2013 Despite...
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3 Marketing Trends worth focusing on

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The 3 Marketing Stats That Matter Most Now. May 15, 2013 Blog Out Loud… In 2010, Facebook had 500 million users. Today, it lists more than 1.6 billion active users, roughly half of which access the social media site via their mobile phones. In 2010, Twitter – then only four years...
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