Category Archives: Internet Marketing

Can Social Media give you a good ROI???

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Does Social Media Have An ROI Problem? CMO EXCLUSIVES | August 01, 2013 As Adam Broitman, MasterCard’s global VP of digital marketing, once said, social media is like air, and brands at this point have no other choice but to breathe it.  ARTICLE HIGHLIGHTS: The larger issue is identifying your short-term and long-term...
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2013 Marketing Trends to watch

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6 Marketing Trends to Watch in 2013: New Research By Patricia Redsicker Published July 23, 2013 Social Media Examiner, July 2013 Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? According to the 2013 Infinite Dial Report by Edison Research, media...
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The Digital World – Distraction or Opportunity

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Dealing With Distraction CMO EXCLUSIVES | July 22, 2013 by Samuel Greengard Contributing Writer CMO.com Digital technology has changed the world, and (mostly) for the better. However, the growing barrage of devices, apps, sites, tweets, alerts, and notifications is profoundly altering the way we approach the world—and interact with each other. ARTICLE HIGHLIGHTS:...
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The Personal Touch in Marketing

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American Businesses Embrace Chinese Marketing Secret By Chad Brooks, BusinessNewsDaily Contributor | LiveScience.com – Thu, Jun 20, 2013 To compete in the future, ecommerce businesses will need a more personal touch, a new study suggests. The research found that although online marketplaces are usually thought of as distant and impersonal, they can generate loyalty, interactivity...
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Vine Video May be here to stay

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TPG: We ask ourselves, who would have thought that a six second commercial would have the impact that the Vine video social media network has very quickly had in the social media marketplace.   We did not feel it would have success so quickly but this just shows you how...
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SEO Success Strategies

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TPG thanks Danny Sullivan for the research and effort in putting out this interesting table analyzing the effectiveness of SEO in all our business.   Great information, but a lot to absorb so view it with open eyes and see what is performing, connecting, growing and then with careful optimism...
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Improving Digital Marketing Results…

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HBR Blog Network Make These Changes to Help Digital Marketing Fulfill Its Potential by Eddie Yoon and Jim Eckels  |  11:00 AM May 31, 2013 The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be...
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Implementing Analytics: The Five Pillars

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Analytics Is The Elephant That Can’t Be Eaten One Bite At A Time CMO.com, Karl, June 3, 2013,   Implementing Analytics: The Five Pillars Big Data means that you need Analytics… and you really, really need Analytics, not just because of Big Data. You need Analytics to: – know what’s...
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