Category Archives: Internet Marketing

What stats show about Content Marketing

15 Mind-Blowing Stats About Content Marketing CMO EXCLUSIVES | October 02, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Content marketing is all the rage. Little wonder, given that social media is only growing in importance, and brands need content to engage fans in that environment. ARTICLE HIGHLIGHTS: Sixty-six percent of content...

Think outside the norm to succeed in social media, but understand your customer first.

Posted in Business Articles, Marketing Articles, Social Media Articles by Page on November 27, 2013

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The Page Group feels that to be successful in social media you first need to understand your customer and how engage in social media before you build your first campaign or strategy. You further need to understand how they would use social media to interact with your company/brand/products. To many...

Measuring Marketing ROI

Posted in Analytics, Marketing Articles by Page on November 27, 2013

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Rethinking Marketing ROI CMO EXCLUSIVES | November 21, 2013 by Jeff Winsper President Black Ink For most marketers, the fourth quarter is budget time: How much are you going to get next year? What are you going to do with it? And, most important, what are we (the business) going to get for...

Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.

Posted in Analytics, Business Articles, Internet Marketing by Bob on November 20, 2013

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With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts. TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...

What is Social Intelligence and how do we use it?

Posted in Business Articles, Internet Marketing, Social Media Articles by Bob on November 19, 2013

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Mark Harrington looks deeply into todays social media to give us strong insights into how to empower or organizations to utilize the big data that is generated for our benefits. Today the boardroom also needs to understand the power of Analytics, social media, and big data. But, at...

Security online is important, but it starts with knowing your client first.

Posted in Business Articles, Internet Marketing, Marketing Articles by Bob on November 14, 2013

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Privacy is a very important question we must all analyze as a part of our Big Data Collection efforts. But perhaps the simplest way to review this is to first understand your consumer and how they want to interact with your website, eCommerce experience, or social media. If...

Do Mobile Ads Work?

Posted in Business Articles, Internet Marketing by Bob on October 28, 2013

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The Top 7 Reasons Why Mobile Ads Don’t Work Dartmouth study sheds light on mobile vs. Web By Christopher Heine October 17, 2013, 2:38 PM EDT Photo: Getty Images A Dartmouth researcher’s study sheds light on the mobile Web and app users who don’t click on ads. On a high level from the study, here...

Digital Media – Avoiding the deadly sins

Posted in Analytics, Business Articles by Bob on October 28, 2013

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7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...

Being Social online means integrating social into everything you do.

Posted in Business Articles, Social Media Articles by Bob on October 18, 2013

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TPG agree’s with some of the findings in the following study, and we work with our clients to understand how we integrate the entire social media experience into the fabric of the relationship the consumer has with the company. Sometimes this involves a significant investment in technology integrating social media...