Category Archives: Branding Articles

Super Bowl Top 50 Ads over the ages…

It is also fun to look back at 50 years of super bowl ads … let’s take a look back at the prior 50 years of super bowls and the impact that the top ads had on their brands and business. We can see the trends, we can see...

Super Bowl Ad Review, Best to Worst Ads

Posted in Branding Articles, Marketing Articles by Page on February 8, 2016

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Everyone, especially marketers, look to the super bowl ad review, and look for answers for the latest winners and losers in the Super Bowl lottery. Below you will find star ratings by Ad Age on this years super bowl ad review. This years ads were much more upbeat,...

Seeing through the eyes of the consumer should be our focus

Posted in Branding Articles, Marketing Articles by Page on January 22, 2016

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If we focus thru the eyes of the consumer our ability to connect with them grows significantly. To often companies internally think about the greatest, latest, coolest, or neatest solutions for their product marketing and sales needs, but they don’t stop to look at it from the consumers point...

KC Masterpiece Protein’s are “New” at Sam’s Club

Posted in Branding Articles, Business Articles, Marketing Articles by Page on January 4, 2016

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KC Masterpiece and F&S Gourmet Foods are proud to introduce the new KC Masterpiece Pulled Pork and Pulled Chicken ready to heat and serve products at Sam’s Club stores throughout the west and midwest, and excited that The Page Group helped facilitate this relationship happening. The New KC Masterpiece Pulled...

New KC Masterpiece Products will soon be Available at Sam’s Club

Posted in Branding Articles, Business Articles, Marketing Articles by Page on December 23, 2015

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KC Masterpiece Pulled Pork and KC Masterpiece Pulled Chicken to be introduced at Sam’s Club Stores… KC Masterpiece Pulled Chicken and KC Masterpiece Pulled Pork will arrive a select Sam’s Club warehouse stores on the west coast and in the midwest over the next two weeks. F&S Gourmet of Costa Mesa,...

2015 Victoria’s Secret Fashion Show

Posted in Branding Articles, Business Articles by Page on December 9, 2015

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Victoria’s Secret Fashion Show always does it right…Great Brand…Great Marketing…Great Image…and yes sex sells. The Business Of The Victoria’s Secret Fashion Show DEC 8, 2015 @ 10:32 AM Natalie Robehmed FORBES STAFF covering media and entertainment. Tonight (actually Monday the 8th of Dec), 47 models in 75 barely-there outfits will pace the runway...

Branded Content Must Be Authentic.

Posted in Branding Articles by Page on November 11, 2015

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To connect with your consumer your messaging and brand statements must be authentic and deliver on their brand promise. Failure to do so causes conflict with your customer, and continued conflict may cause your consumer to loose brand loyalty and leave. So be sure everyone in your organization understands...

Trump Licensing – strategies that work and don’t.

Posted in Branding Articles, Marketing Articles by Page on November 11, 2015

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A fun look at the world of Trump Licensing and some of the do’s and don’ts we all can learn from watching what Trump has done in promoting and leading his luxury brand. 5 Strategies Brand Owners can Learn from Donald Trump’s Licensing Empire Posted by Jeff Lotman on November 05, 2015...

How do you build trustworthy content that get’s shared?

Posted in Branding Articles, Marketing Articles by Page on November 2, 2015

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Your overall Brand Strategy is critical to creating trustworthy content in your marketing. You must communicate it to your consumers. You must influence them in ways that they like to be influenced. It must be real. It must be reasonable. Your brand has to reflect attributes that...

Branding includes the use of Employee Advocacy…

Posted in Branding Articles, Marketing Articles by Page on October 26, 2015

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Truly successful brands use employee advocacy to communicate a consistent message to their customers every place that the consumer interacts with the company. Whether internally while that employee works and services the customer, or externally thru any social interaction that this employee has with others they can make an...