Category Archives: Branding Articles

Private Brand Builds Value: The Interbrand 2013 Best Retail Brands Report

MY PRIVATE BRAND MARCH 20, 2013 Walmart holds on to its #1 ranking on branding agency Interbrand‘s U.S. Most Valuable Retail Brands list for 2013. Macy’s is this year’s biggest riser, increasing brand value by 62% and moving up nine spots on the list to #40. Amazon.com has moved up to #4...

Report: 70% of Consumers Trust Brand Recommendations From Friends

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Todd Wasserman1 day ago Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands....

Marketing a Luxury Brand: Part 1

Posted in Branding Articles by Bob on March 21, 2013

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BY MICHAEL2 COMMENTS Today I am starting a series of articles on marketing a luxury brand. It’s sometimes hard to believe there are brands for which the words “Sale” or “Limited Time Offer” are not part of the vocabulary. In fact, the higher price tag only adds to the myths these...

WHO IS A BRAND INFLUENCER? AN ONGOING DEBATE

Posted in Branding Articles by Bob on March 21, 2013

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March 13, 2013 | Daniel Hebert | 7 comments Before we jump into this post, just keep in mind while reading what you agree or disagree with, and let me know in the comments below! I want this to be a lively conversation about who is an influencer.The “who is an influencer” debate has...

Keep It Simple: Lessons From 50 Brands On ‘The Edge’

Posted in Branding Articles, Business Articles by Bob on March 20, 2013

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March 15, 2013 For companies seeking to promote their brands, an onerous equation is emerging: The more complex new technologies become, the simpler brands must become. This is an important takeaway from a new book by strategic brand consultant Allen P. Adamson, who notes that companies must learn to adapt...

The Digital Revolution Is Amplifying Marketing’s Contribution To Growth

Posted in Branding Articles, Marketing Articles by Bob on March 20, 2013

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CMO EXCLUSIVES | March 18, 2013 In one of my newfound pastimes as an academic, I had an illuminating discussion with the chair of a department I was working with. I showed him a draft course outline and proudly pointed to the final section, boldly entitled “Digital Marketing.” But I was...

Brand Offense, Defense or Nonsense?

Posted in Branding Articles by Bob on March 18, 2013

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March 13, 2013 By Peter Weedfald I visited Hong Kong last week to discuss the best paths for building new market opportunities, along with varying visions on what is next, and what will be hot in consumer technology. Again and again, the subject of just how to build a new...

Be a Better Brand Leader by saying “Let’s cut to the Chase” more often

Posted in Branding Articles by Bob on March 18, 2013

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17March2013 Cut to the Chase and Avoid the Brand Spin Stop being that brand that keeps spinning and gets nothing done. Within most brand portfolios, there are those problem brands that just seem to spiral downward out of control. They spin, and spin and spin. Nothing gets done. Decisions don’t...

Why Branding Is the Next Essential Startup Competency

Posted in Branding Articles by Bob on March 18, 2013

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March 13, 2013 How much is the most valuable brand in the world, Coca-Cola worth? $77.8B, according to Interbrand’s annual brand value analysis. That’s 45% of the company’s market cap. Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration...

The Importance of Building Brand Communities

Posted in Branding Articles, Marketing Articles, Uncategorized by Bob on March 15, 2013

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by 36creative, March 13th, 2013 Building brand communities is a vital task in constructing a company online. A clear brand that resonates with consumers helps create a loyal community base that trusts and supports the company brand. This brand community then serves not only as the company’s constant, loyal buyer...