Category Archives: Branding Articles

The Secret to a Strong Brand Message? Focus.

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BY ADAM KLEINBERG | March 29, 2013|   image credit: Shutterstock   Entrepreneurs are hustlers. We wear many hats. We’re like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical...
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Is your brand marketing thought up or thought through?

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channel Instincts, april 2, 2013 The key difference between being “thought up and thought through” is to be: Driven by insights Obsessed with creativity and innovation Built on the foundation of a brand position Varying your message and method by stakeholder Focused on building long-term relationships     1.  Driven by insights The first step to...
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Strategic Brand Management: Building an Identity

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 by Israel on Thu, 03/28/2013 – 10:22 Strategic brand management is difficult when you are building your brand from scratch, but by following a few simple steps, you can create effective brand positioning and build your brand identity quickly.  By answering a few simple questions, you can determine what your...
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WHO IS AN INFLUENCER? AN ONGOING DEBATE

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WHO IS AN INFLUENCER? AN ONGOING DEBATE March 13, 2013 | Daniel Hebert | 7 comments photo credit: Victor1558 via photopin cc Before we jump into this post, just keep in mind while reading what you agree or disagree with, and let me know in the comments below! I want this to be a lively conversation about who...
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Marketing a Luxury Brand-Part 2

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by Michael at Brand Unique The first article in this series listed the unique ingredients of the true luxury brand: selective ownership, timeless design, a unique brand story and of course, a high price tag.It’s now time to address a fundamental brand management question: can traditional marketing principles be transferred to the luxury market?...
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How to Write a Brand Plan

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June2012 A well-written Brand Plan helps to align an organizationaround the direction, the choices and the tactics that need implementing for a brand to achieve their goals. The Brand Plan unites functions such as marketing, sales, product development outlining what each group needs to do for the brand to be successful, while setting...
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