Category Archives: Branding Articles

Is your brand marketing thought up or thought through?

Posted in Branding Articles by Bob on April 2, 2013

channel Instincts, april 2, 2013 The key difference between being “thought up and thought through” is to be: Driven by insights Obsessed with creativity and innovation Built on the foundation of a brand position Varying your message and method by stakeholder Focused on building long-term relationships 1. Driven by insights The first step to...

The importance of personal branding when pitching

Posted in Branding Articles by Bob on April 2, 2013

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April 01, 2013 Inge Geerdens Thought Leader, Founder/CEO CVWarehouse, Advisor at Econopolis NV, Bryo Ambassador From time to time, I teach people with a start-up idea on how to prepare their pitch for the jury. I love this kind of sessions : each of the participants pitches his or...

Why is Strong Marketing and Branding So Important for New Startups?

Posted in Branding Articles by Bob on April 1, 2013

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by 36creative March 29th, 2013 One of the mistakes startup companies typically make in the early stages of development is overlooking the importance of marketing and branding their company image. While the logistics of a startup—finances, shipping and delivery, staff hires, etc.—are of course essential, startup branding and advertising are...

Strategic Brand Management: Building an Identity

Posted in Branding Articles by Bob on March 29, 2013

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by Israel on Thu, 03/28/2013 – 10:22 Strategic brand management is difficult when you are building your brand from scratch, but by following a few simple steps, you can create effective brand positioning and build your brand identity quickly. By answering a few simple questions, you can determine what your...

WHO IS AN INFLUENCER? AN ONGOING DEBATE

Posted in Branding Articles by Bob on March 28, 2013

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WHO IS AN INFLUENCER? AN ONGOING DEBATE March 13, 2013 | Daniel Hebert | 7 comments photo credit: Victor1558 via photopin cc Before we jump into this post, just keep in mind while reading what you agree or disagree with, and let me know in the comments below! I want this to be a lively conversation about who...

How Beloved Brands Fall From Grace

Posted in Branding Articles, Business Articles, Marketing Articles by Bob on March 27, 2013

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November2012Very few Beloved Brands stay on top for long. Beloved Brands like Disney, McDonald’s and Coke have stayed at the top across many generations of consumers helping to deepen their connectivity and solidifying their power as a brand. But these brands are rare. Instead, most of the brands that reach beloved status stay at the...

Marketing a Luxury Brand-Part 2

Posted in Branding Articles, Marketing Articles by Bob on March 26, 2013

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by Michael at Brand Unique The first article in this series listed the unique ingredients of the true luxury brand: selective ownership, timeless design, a unique brand story and of course, a high price tag.It’s now time to address a fundamental brand management question: can traditional marketing principles be transferred to the luxury market?...

How to Write a Brand Plan

Posted in Branding Articles by Bob on March 25, 2013

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June2012 A well-written Brand Plan helps to align an organizationaround the direction, the choices and the tactics that need implementing for a brand to achieve their goals. The Brand Plan unites functions such as marketing, sales, product development outlining what each group needs to do for the brand to be successful, while setting...

4 Steps to Relaunching Your Real Estate Online Brand

Posted in Branding Articles, Internet Marketing by Bob on March 25, 2013

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Although the focus of this article is on realtors establishing their online brands most, if not all, of its core message attributes apply to any company trying to re-establish its own online brand presence…check out the points of this article as they will add value to your understanding of critical...

Interbrands – 2013 Best Global Brand Leaders Identified

Posted in Branding Articles by Bob on March 22, 2013

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Interbrand publishes its annual report on Brands. These are the rankings generated in2013 for Global Brand Rankings. Of Course Coca-Cola retains the top spot. These are the top valued companies and brands in the world. Visit Interbrands website to review the reports in detail. 1+8%$77,839 $m...