Category Archives: Branding Articles

Are your employee’s a Part of Your Brand Story?

For brands to flourish the company itself, and the employee’s as well, must reflect and deliver the brand story everyday as they interact and connect with the consumers engaged with the company and brand. Branding is so much more than a logo. It is about finding that core message...

Company Brands vs. Corporate “Baby” Brands.

Posted in Branding Articles by Page on October 1, 2014

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As we build our brand strategies it is imperative to understand the value of the parent company brand in relationship to the many sub category ‘baby” brands that we create within our business. Sub-category brands often need to appeal to the very specific brand influencers of the products they...

Ferrari’s Future without Luca at the Helm?

Posted in Branding Articles by Page on September 22, 2014

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Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume. I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...

Brand Awareness is top focus in marketing today.

Posted in Branding Articles by Page on September 19, 2014

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Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers. But it does all start with the brand, what the brand...

Customer Loyalty is #1 goal…Employee engagement comes first.

Posted in Branding Articles by Page on September 12, 2014

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The Page Group has spoken for years about the relationship that branding has to learning, training, education within the employers ranks being a critical element of successful brand development. Unless your organization is speaking of your brand, representing your brand, and delivering your brand experience to the consumer everywhere...

Storytelling is important in building a brand.

Posted in Branding Articles, Marketing Articles by Page on September 10, 2014

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As we build our brands and brand story’s we often loose sight of how do we connect those thoughts and beliefs to the consumer…often this comes thru a strategy of building a consumer connected brand story thru storytelling. Storytelling is a tool that connects with the consumer thru very...

How to build and deliver on your Brand Promise

Posted in Branding Articles by Page on September 3, 2014

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With each engagement The Page Group feels it is critical to identify all the key brand promises to be contained within the clients brand silo. By clearing knowing what those commitments are we all have the ability to be honest with our consumers and deliver on the brand promises that we...

Building Trusted Brands

Posted in Branding Articles by Page on August 20, 2014

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The goal of every company should be to build Trusted Brands. This article speaks to the importance a Trusted Brand brings to your organization in loyal consumers, higher book valuations, and most important of all trust. The Page Group speaks to these issues every day. Today’s marketing department...

A Companies Brand Culture influences the consumer

Posted in Branding Articles by Page on August 14, 2014

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The Page Group has long expressed its belief that the CMO’s decisions regarding the Brands DNA, and his ability to assimilate it to every employee of the firm in an effective way can have more impact on the consumers brand connection with your company than most any other marketing decision...

Social media is a commitment, understand this before you start

Posted in Branding Articles, Social Media Articles by Page on August 12, 2014

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THE PAGE GROUP always cautions its clients with respect to social media. Know why your going into social media, know what you need to invest in social media to be successful, and know your consumer and how they will use social media to communicate your brand story. The risks...