Category Archives: Branding Articles

Shake Shack Rocks their IPO

Shake shack rocks their IPO, but the story behind their brand is just as intriguing as the meteoric rise and their going public and shaking up the markets. The Shake Shack IPO will be a story worth telling. The Untold Story Of Shake Shack’s $1.6 Billion Branding FOR THE...

Fast Company looks at the Brand Evolution of Top Brands

Posted in Branding Articles by Page on November 18, 2014

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A fabulous look at some of the worlds most recognized and adored brands is found in this link to Fast Company. This series of videos really looks brand at the many iconic brands histories to give us insights into the growth and success of these brand icons. Companies like Coca-Cola,...

Simple Brands are the most effective.?

Posted in Branding Articles, Business Articles by Page on November 14, 2014

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What is meant by the term simple brands? How do simple brands win in today’s marketplace. CMO’s Giselle A. gives us insights into how effective some of the top brands have been by keeping their brands simpler for the consumer to understand, connect with, and experience. Check...

Researching : Understanding Customers

Posted in Branding Articles by Page on November 14, 2014

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In the research that follows you will find results that reflect on a few of our prior postings…A significant one is that many employee’s are not connected with what the brand and marketing strategies are, and they do not reflect the brand attributes thru their work because they are unfamiliar...

The most important brand (MIB)

Posted in Branding Articles, Business Articles by Page on November 12, 2014

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Consider the highlight points made by Tom in the article below….they all relate to many of the same topics that we talk to here at the Page Group…you want to develop your brand to the level where your consumers reflect that you are their most important brand. When that happens...

Customer engagement is a critical part of marketing.

Posted in Branding Articles, Marketing Articles by Page on November 12, 2014

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Customer engagement is a critical part of building a highly effective marketing campaign and brand strategy. Because of the diverse nature of how customers relate to the goods, services, and products that they buy it is important to first understand how they plan to interact with your brand, or...

Internal Branding is as important as external branding

Posted in Branding Articles by Page on November 6, 2014

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One of the main roles that The Page Group plays for its clients is aligning the consumers needs with the brand, but the next step is to then align the brand, brand story, and brand image throughout the organization itself. Why? Because your employee’s influence your consumers every time...

Customer Relationship with Brands

Posted in Branding Articles by Page on November 5, 2014

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In today’s competitive marketplace and highly connected digital marketplace your brand relationship is a critical part of your future and continued success. The companies relationship with brands brings to the forefront a critical element of the long term success as customer loyalty is very important to long term success. Keeping that...

Employee’s are critical to your brand story.

Posted in Branding Articles by Page on October 17, 2014

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Are your employee’s the voice of your brand? Today strong brands are brands that tell a complete brand story throughout the every day operations of their business. It is not just told in a logo, or marketing materials developed, but also thru the actions of the employee’s within...

Does your brand have authenticity ?

Posted in Branding Articles, Customer Service and Your Brand by Page on October 16, 2014

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In todays world where one bad brand experience by your consumer might cause as many as 53% of your consumers to leave your brand you need to be ever sensitive in maintaining the highest level of authenticity and credibility within your brand story and brand messaging. The Page Group...