Category Archives: Business Articles

Measuring consumer behavior is critical to marketing success.

Consumer behavior changes constantly. It is affected by age groups, by gender, by country, by ethnic background, and more. Understanding all the connectors between these groups helps best define the objectives for a successful program. Thank you Max for sending this along as it is a very interesting article...

Success in Messaging in your business.

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Is good effective messaging driving your business or is it just words on paper? We need to pay more attention to what we say and how we say it. Does it connect with our customers? Does it expand our influence? Can it impact sales? Messaging today drives so much...

Do Generational Labels work?

Posted in Business Articles by Page on August 17, 2017

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Generational labels establish boundaries…instead we should all be evaluating the performance, needs, work ethic, and motivations of each employee individually to maximize their value to the business. To often we pre judge without truly knowing what contribution people can truly make to a company. This happens both with older workers...

Creating Productive Meetings

Posted in Business Articles by Page on August 17, 2017

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Productive meetings? How do you achieve them? How do we succeed in leading a team to real results? We have always found that, as this article points out, it is critical to clearly define the agenda, and clearly wrap up the conclusions found in that conversation. It is also critical...

Apple Rules for Success

Posted in Business Articles by Page on August 15, 2017

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Apple Rules for Success is right on point. Apparently the information below is handed out to new hires at Apple, and they are sage advice. We all need to benefit from what is listed here…have integrity, be professional, our customers are our partners, look forward not back, create positive...

Transformation is core to company growth and change.

Posted in Business Articles by Page on August 10, 2017

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Transformation … How are you transforming your company and it team members to do a better job? Companies pour millions of dollars into research on how to improve performance of teams inside their organizations. Google has taken decisive action in using this research to make a difference inside their...

Employees should always come first!

Posted in Business Articles by Page on August 10, 2017

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Employees engagement and training will do far more for the success of your business than lectures and insults. Bridget gives great insights into why employee’s should always come first. They are the front door of your business in all communication and relationships customers have with your business. That is...

Leadership skills we all should learn from…

Posted in Business Articles by Page on August 9, 2017

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Leadership requires skills that many can’t embrace. This article by Matt Mover gives good lessons on what it really takes to empower a team and build an organization that is invested in working together to accomplish positive goals for the business. We need to embrace the need to empower and...

Office Gossip can hurt your career.

Posted in Business Articles by Page on August 7, 2017

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Office Gossip often is the cause of numerous problems at work. If we can be friendly without stepping on some of these landmines it would help all of us be far more successful in the jobs we perform, and the respect we are shown by others. Read and absorb those...

Indian Motorcycle takes on Harley Davidson once again.

Posted in Branding Articles, Business Articles by Page on August 7, 2017

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Is Indian Motorcycle making a dent into Harley Davidson’s sales? As the motorcycle marketplace looks for its newest footing competition once again challenges the balance of sales leadership in the industry. This very interesting look at the competitive nature of Polaris motorcycle brands Victory and Indian Motorcycle and how...