Category Archives: Business Articles

Trusted Brands – See who they are.

Posted in Business Articles by Page on February 23, 2016

Fortune recently published the top trusted brands in the US markets in food, beverage, household and kids products. Research was done by brandspark international. Check out how your favorite brands stack up to the competition. These Are the Trusted Brands that Americans Trust the Most by Michal Addady FEBRUARY...

Customer service builds brand loyalty … learn how.

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Customer service is a critical element of fulfilling your brand promise to your loyal customers. If you truly want to build brand equity as well as brand loyalty you need to evaluate throughout your organization how the brand DNA is communicated and represented to those consumers. Customer Service is...

Marketing Trends You Must Know

Posted in Business Articles, Marketing Articles by Page on February 17, 2016

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Constantly on the lookout for marketing trends and information? Check out this review of top trends by Sujan Patel. Many are trends that have been on point for the past few years, but they continue to have more relevance and better deliverables and continue to trend today. An...

Brands that made comebacks from the brink…

Posted in Branding Articles, Business Articles by Page on February 12, 2016

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Strong Brands that have dropped from favor and then have been revived are a story worth viewing. They tell us a clear story of why we need to continually evaluate how our companies connect with our core audience, and how relevant our brand, its products, and its services must...

Pulse receives $10 million investment into its Digital Technology platform.

Posted in Branding Articles, Business Articles by Page on February 12, 2016

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Pulse Co., a Florida and California based digital technology company receives a new round of investment. Variety online story let’s us know more about Pulse and their investment partners strategies and long term goals from this significant investment. Keep watching for news from Pulse Evolution in the months ahead....

Email Marketing drives eCommerce results

Posted in Analytics, Business Articles, Internet Marketing, Marketing Articles by Page on February 9, 2016

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Email marketing has always been the most effective tool for directly marketing to your consumer audience….learn how to do it better, and understand its influence on your overall eCommerce and marketing strategies. Email marketing drives results, and creates more effective campaigns across many segments of todays broad marketing campaigns....

Super Bowl 50 Advertising might be shifting away from TV

Posted in Business Articles by Page on February 8, 2016

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Super Bowl 50 with its high tech Levi Strauss stadium offers many unique opportunities for viewing and connecting with the game and the weeklong event. Here Giselle explores how we may be at a tipping point in marketing with more people watching and interacting with the game than just...

2016 media trends

Posted in Business Articles, Marketing Articles by Page on January 29, 2016

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What media trends will drive and influence marketing in 2016. This Inc. article begins to look into the answers to those questions and evaluate how media will change in the coming year. Check it out and see how it fits with your plans and strategies. Expect These 4...

Customer Experience is #1 – McDonald’s Turnaround

Posted in Business Articles by Page on January 29, 2016

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Customer Experience is job #1 for most brands and companies. After a long downturn for the industry giant McDonalds has had two consecutive quarters of positive growth and results once again move them on top of the competition. In the end it appears that customer experience is the...

Facebook Audience Network is launched

Posted in Business Articles, Marketing Articles by Page on January 29, 2016

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Facebook continues to develop useful tools to help get our brand and marketing messaging to our consumers. Facebook Audience Network is showing very promising signs of being a very effective tool Check out this article from Business Insider looking at Facebooks newest advertising tool and see if its...