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Lasting Brand Connections

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Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers by Christina Papale  | August 6, 2013 The exhilarating rush of new love often feels like it will last forever. But anyone in a long-term relationship knows that love’s initial flames often die down, replaced by a more stable...
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Big Data Marketing requires Big Pocket Investment…See latest Survey

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Big Data Marketing Global Survey Released Summary: Data Warehousing juggernaut Teradata surveys over 2200 marketers globally, on their data harnessing strategies, and shares the results. ZDNet…Aug 5, 2013 By Andrew Brust for Big on Data | August 5, 2013  Teradata has released the results of its 2013 Data Driven Marketing Survey, compiling responses from over 2200...
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CMO Role is changing

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  Forbes BUSINESS 8/07/2013 @ 9:35AM   Survey Says It’s A Great Time To Be CMO   Michael Brenner   The main finding from a survey of senior marketing executives conducted by Forrester and theBusiness Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years...
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Can Social Media give you a good ROI???

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Does Social Media Have An ROI Problem? CMO EXCLUSIVES | August 01, 2013 As Adam Broitman, MasterCard’s global VP of digital marketing, once said, social media is like air, and brands at this point have no other choice but to breathe it.  ARTICLE HIGHLIGHTS: The larger issue is identifying your short-term and long-term...
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