About: Bob

Recent Posts by Bob

Apple’s next step is coming

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Our friend and consulting partner Bob Liljenwall has always been passionate about Steve Jobs and the Apple brand.  Check out his thoughts regarding the upcoming announcements from Apple as well as the attributes that the brand must fulfill to be successful in keeping consumers brand loyal. We’re waiting … what...
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Learn tips for a successful rebrand…

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Five tips for a successful rebrand by Jens Lundgaard 22 July 2013 11:32 A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the process, from concept to roll-out, can take months if not years to implement.  The value that your brand represents to your...
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Brand Management vs. Brand Leadership.

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by THOMSON DAWSON Aug 15, 2013 , reprinted from Pullinc.com In many marketing organizations the premium is on management. There’s a big difference between managing and leading. Most marketing organizations are over managed and underled. Management and leadership in marketing organizations are two separate things. Of course both are necessary to...
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CMO.com interview w/ Jack Daniel’s VP

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The CMO.com Interview: Jack Daniel’s VP Eric Doninger CMO EXCLUSIVES | August 20, 2013 by Giselle Abramovich  Senior & Strategic Editor  CMO.com The alcohol and spirits industry faces a tremendous amount of pressure when it comes to marketing. The industry is heavily regulated, and brands must follow numerous guidelines both internally and externally. ARTICLE HIGHLIGHTS:...
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