Brad Miller, January 30, 2013 Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct,...
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About: Bob
Recent Posts by Bob
Six social-media skills every leader needs
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. FEBRUARY 2013 • Roland Deiser and Sylvain Newton Few domains in business and society have been untouched by the emerging social-media revolution—one...
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The Seven Things You Really Need to Change in Online Marketing for 2013
The Seven Things You Really Need to Change in Online Marketing for 2013 2/4/13 Rebecca Haden, digital marketing guru and owner of Haden Interactive. 1. Step out of your time machine: Stop worrying about keyword density and hits, start worrying about user experience. 2. Think inbound marketing: Your target market is...
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The Anatomy of an Awful Marketing Email
The Anatomy of an Awful Marketing Email Posted by Hannah Fleishman Tue, Jan 29, 2013 @ 08:00 AM How often do you think about junk mail? Probably not too often, because there’s a folder in your email that thinks about it for you, right? But consider this: according to...
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The interpersonal skills of employees ultimately make or break the customer experience.
Customer Defection Market leaders have recalibrated customer expectations about the character of one-to-one interactions with employees. How likely are customers to punish a company for failing to meet those expectations? • Fifty percent of all U.S. respondents were “somewhat” to “very” likely to defect to a competitor after a single bad experience with a brand....
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