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Marketing a Luxury Brand: Part 1

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BY MICHAEL2 COMMENTS Today I am starting a series of articles on marketing a luxury brand. It’s sometimes hard to believe there are brands for which the words “Sale” or “Limited Time Offer” are not part of the vocabulary. In fact, the higher price tag only adds to the myths these...
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WHO IS A BRAND INFLUENCER? AN ONGOING DEBATE

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March 13, 2013 | Daniel Hebert | 7 comments Before we jump into this post, just keep in mind while reading what you agree or disagree with, and let me know in the comments below! I want this to be a lively conversation about who is an influencer.The “who is an influencer” debate has...
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Seven Tips That Can Make Digital Content Delivery Pay Off

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by on
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CMO EXCLUSIVES | March 14, 2013 Delivering real business value from digital marketing campaigns requires effective business processes and a modern digital marketing platform. Managing digital content efficiently while effectively targeting your marketing campaigns is not easy without today’s technologies. It’s also difficult to make these technologies pay off if your organization...
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