About: Bob

Recent Posts by Bob

The 21 Principles of Persuasion

Posted in Business Articles by on
One comment
Jason Nazar, Contributor, CEO, Docstoc. Making entrepreneurs and small businesses better. ENTREPRENEURS 3/26/2013 @ 9:34AM How is it that certain people are so incredibly persuasive? Can we all harness those skills?  After  studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical...
more

2013: Shifts In Marketing

Posted in Business Articles, Marketing Articles by on
2 comments
March 25, 2013 What excites you most about the world of marketing right now? What three main challenges will preoccupy marketers in 2013? Is there an elephant in the room–an issue, idea, or opportunity to which marketers aren’t giving adequate attention? These questions were posed to a broad range of...
more

Marketing a Luxury Brand-Part 2

Posted in Branding Articles, Marketing Articles by on
2 comments
by Michael at Brand Unique The first article in this series listed the unique ingredients of the true luxury brand: selective ownership, timeless design, a unique brand story and of course, a high price tag.It’s now time to address a fundamental brand management question: can traditional marketing principles be transferred to the luxury market?...
more

How to Write a Brand Plan

Posted in Branding Articles by on
2 comments
June2012 A well-written Brand Plan helps to align an organizationaround the direction, the choices and the tactics that need implementing for a brand to achieve their goals. The Brand Plan unites functions such as marketing, sales, product development outlining what each group needs to do for the brand to be successful, while setting...
more