Bob, Author at Branding & Marketing Strategy - Page 26 of 36 Archive

The importance of personal branding when pitching

Posted in Branding Articles by Bob on April 2, 2013

April 01, 2013 Inge Geerdens Thought Leader, Founder/CEO CVWarehouse, Advisor at Econopolis NV, Bryo Ambassador From time to time, I teach people with a start-up idea on how to prepare their pitch for the jury. I love this kind of sessions : each of the participants pitches his or...

Why is Strong Marketing and Branding So Important for New Startups?

Posted in Branding Articles by Bob on April 1, 2013

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by 36creative March 29th, 2013 One of the mistakes startup companies typically make in the early stages of development is overlooking the importance of marketing and branding their company image. While the logistics of a startup—finances, shipping and delivery, staff hires, etc.—are of course essential, startup branding and advertising are...

5 Myths of Video Marketing (& How to Overcome Them)

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ROARING OR BORING | Kevin Daum Nov 20, 2012 Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Ever since Television station WNBT broadcast a Bulova Watch commercial before a Brooklyn Dodgers versus Philadelphia Phillies game on July 1st, 1941, companies...

Strategic Brand Management: Building an Identity

Posted in Branding Articles by Bob on March 29, 2013

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by Israel on Thu, 03/28/2013 – 10:22 Strategic brand management is difficult when you are building your brand from scratch, but by following a few simple steps, you can create effective brand positioning and build your brand identity quickly. By answering a few simple questions, you can determine what your...

Which Social Media Marketing Tactics Work Best?

Posted in Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on March 29, 2013

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MAR 26, 2013 Best social tactics to drive engagement also require time and effort Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how...

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The importance of personal branding when pitching

Why is Strong Marketing and Branding So Important for New Startups?

Strategic Brand Management: Building an Identity

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