About: Bob

Recent Posts by Bob

Brand = Culture: How Culture can Help Your Brand Win

Posted in Branding Articles by on
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January 2013 Most people think that that Brand is what the Marketers do.  And Culture should be left to the Human Resources department.  But in reality, everyone is responsible for both Brand and Culture. Creating a Branded Culture might be a great chance for Marketing and HR to be working together, and find...
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Understanding your competitors marketing strategies is key…

Posted in Business Articles, Marketing Articles by on
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Posted onApril 3, 2013TaggedBusinessCompetitionFacebookMicrosoft PowerPointProduct differentiationQR codeSales pitchTwitterCommentsNo Comments Have you walked in the competition’s shoes? Rate This   You and your team need to live in the competition’s head.  That way you’ll have a good idea about how they will try to sell against you.  You’ll find the chinks in...
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