About: Bob

Recent Posts by Bob

Demand Marketing can now be focused towards ‘on-demand’ marketing

Posted in Marketing Articles, Online Marketing / SEO / SEM Articles by on
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McKinsey always develops some effective research that many smaller marketing/branding/consulting practices cannot afford to implement, and I am always grateful that they are made available to the industry as a whole.    In this article they take a look at the “on demand marketing” aspects of digital marketing.   However,...
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Breaking Down The Data Silos

Posted in Analytics, Business Articles by on
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Satisfying Rising Customer Expectations Requires Companies To Break Down The Silos That Hold Their Data CMO EXCLUSIVES | April 24, 2013 The need to break down silos in organisations dominated the first day at the Adobe Summit EMEA in London. ARTICLE HIGHLIGHTS: Companies don’t just need to break down the silos the...
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Social Media, Ad Spend, Results compiled that you should know before you plan your next marketing spend.

Posted in Analytics, Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by on
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The information below is a wonderful compilation of results of numerous survey’s, analysis, research and tests regarding the effectiveness of our marketing spend.    It looks at where we spend, how we spend, and the results we get from the efforts.   It presents in a very unbiased perspective complied...
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