Bob, Author at Branding & Marketing Strategy - Page 20 of 36 Archive

Pied Piper’s annual dealer Rankings – Harley Davidson tops the list

Posted in Business Articles by Bob on May 6, 2013

Each year Pied Piper compiles industry data on the automotive and motorcycle marketplace which allows OEM’s and Dealers alike to understand where they are succeeding and failing to connect with their consumers. TPG has worked with Pied Piper in the past, and we respect a great deal the efforts...

Does your website sell your products or your brand?

Posted in Branding Articles by Bob on May 6, 2013

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Time and again when I review client websites I find the same problem. They bought a plug and play website program, dropped their products and corporate information into the template, and that is it. Little or no thought went into how are they going to present their brand,...

Appearance In Search Results Impacts Brand Perception

Posted in Analytics, Online Marketing / SEO / SEM Articles, Uncategorized by Bob on May 3, 2013

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SEO Branding: Appearance In Search Results Impacts Brand Perception May 2, 2013 at 9:14am ET by Nathan Safran Stop a marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you...

Marketers lack funding, but build effective campaigns thru effective analytics and data

Posted in Analytics, Marketing Articles by Bob on May 3, 2013

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Lack Of Funds Stifles Marketing, New Models, Analytics Needed by Laurie Sullivan, Apr 29, 2013, 1:35 PM Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments to improved performance. The Accenture Interactive research, Turbulence for the...

Customer Driven Marketing & Customer Experience lead your brands path…

Posted in Analytics, Business Articles, Online Marketing / SEO / SEM Articles by Bob on May 3, 2013

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As we evaluate our decisions regarding marketing in todays competitive landscape we need to understand that there is a huge data field available to us to help guide our pathways to success in reaching and connecting with our consumer. TPG believes it all begins with understanding all that you can...

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Pied Piper’s annual dealer Rankings – Harley Davidson tops the list

Does your website sell your products or your brand?

Appearance In Search Results Impacts Brand Perception

Marketers lack funding, but build effective campaigns thru effective analytics and data

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