About: Bob

Recent Posts by Bob

Edgy Advertising has risks…

Posted in Business Articles, Marketing Articles by on
4 comments
Trying to Be Hip and Edgy, Ads Become Offensive By STUART ELLIOTT and TANZINA VEGA Published: May 10, 2013 Madison Avenue is learning a painful lesson: edgy advertising can slice both ways. Mountain Dew dropped a video ad created by the rap artist Tyler, the Creator, in which a battered white waitress tried...
more

On demand marketing is about to explode…

Posted in Marketing Articles by on
One comment
disruptive technologies
Article|McKinsey Quarterly The coming era of ‘on-demand’ marketing Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. April 2013 | byPeter Dahlström and David Edelman Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer...
more

Does Age Matter ?

Posted in Business Articles by on
No comments
Why Older Minds Make Better Decisions Scientists are discovering that even though memory skills decline with age, the choices we make may improve By Dawn Carr | April 29, 2013 Dawn Carr is a research associate at the Stanford Center on Longevity. Her expertise lies in understanding the barriers and facilitators of active...
more

Reacting to social media crisis

Posted in Marketing Articles by on
No comments
Managing A Brand’s Social Presence During Crisis April 18, 2013 Randi Zuckerberg Founder & CEO at Zuckerberg Media Thousands of people across the nation raised their voices on social media to send their thoughts and prayers to all those affected by the recent tragedy in Boston. Concerned Tweets and messages...
more