About: Bob

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5 Facets Of The Highly Effective Marketing Organization

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marketing team
CMO EXCLUSIVES | May 15, 2013 by Lou Guercia President & CEO Scribe   The highly effective marketing organization of 2013 will stand out as a master of leveraging smart customer data insights–insights culled from the deluge of information coming from digital, social, and mobile to drive meaningful business outcomes. These organizations also...
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Harley-Davidson’s Marketing for 110th Anniversary

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Having owned a motorcycle company myself, American Motorcycle Co 1902 LLC, I am passionate about the sport and its ability to again grow and re-establish itself as a diverse and dynamic industry.   This past economic recession had devistating impacts on the industry most severely with the smaller OEM’s that...
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Agile Marketing – How can we use this ???

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TPG understands the discussion here and see’s its relevance, but wishes to point out that most social media endeavors are driven by first understanding their client/customers/consumers needs.   Does Agile Marketing or Social Media engagement work with connecting effectively with their customer base.  Once we answer that question then we...
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