About: Bob

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How do you treat your different customers?

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TPG believes that you must clearly know your customer first before you ever begin new strategies for capturing and building a rapport with them.  It all begins with the customer and how they connect with your brand, and the expectations that they have for their involvement with the brand.  ...
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Links to McKinsey’s On Demand Marketing Quarterly 2013 #2

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On-demand marketing How emerging technologies are radically personalizing the consumer experience. Also, Facebook’s Sheryl Sandberg, how companies can develop a big-data plan, the benefits of encouraging giving within organizations, and a new approach to solving problems. McKinsey Quarterly 2013 Number 2 Issue contents State-of-the-art customer engagement The coming era of...
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IT Enabled Business Trends for the Decade Ahead.

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Ten IT-enabled business trends for the decade ahead As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda. Article|McKinsey Quarterly May 2013 | byJacques Bughin, Michael Chui, and James Manyika Three years ago, we described ten information technology–enabled business trends that were profoundly altering the...
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