About: Bob

Recent Posts by Bob

Advocacy Marketing – What is it?

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 Forbes Magazine, 6/20/2013 @ 3:43AM Mark Fidelman   , Contributor CMOs: Let’s Give Up On Advertising And Do These 6 Things Instead Everyone knows there’s enough change in marketing today to put corporations everywhere on edge, but there are a few big things happening that are providing a clear path to...
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The Personal Touch in Marketing

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American Businesses Embrace Chinese Marketing Secret By Chad Brooks, BusinessNewsDaily Contributor | LiveScience.com – Thu, Jun 20, 2013 To compete in the future, ecommerce businesses will need a more personal touch, a new study suggests. The research found that although online marketplaces are usually thought of as distant and impersonal, they can generate loyalty, interactivity...
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Collaboration – essential in Marketing

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the-page-group
Collaborative, inspiring and inquisitive – the essential skills that make a marketer Wed, 19 Jun 2013 | By Rosie Baker Unilever, which makes Persil, says brands and marketers need to embracing innovation and experimentation. Collaboration is king Getting the best from your marketers, agencies and your brands is down to collaboration, according to...
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Vine Video May be here to stay

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Vine-Video
TPG: We ask ourselves, who would have thought that a six second commercial would have the impact that the Vine video social media network has very quickly had in the social media marketplace.   We did not feel it would have success so quickly but this just shows you how...
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SEO Success Strategies

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the-page-group
TPG thanks Danny Sullivan for the research and effort in putting out this interesting table analyzing the effectiveness of SEO in all our business.   Great information, but a lot to absorb so view it with open eyes and see what is performing, connecting, growing and then with careful optimism...
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