About: Bob

Recent Posts by Bob

Are your customers Brand Evangelists

4 Keys To Turning Customers Into Brand Evangelists WRITTEN BY: Smart Design TO GROW YOUR BRAND, KNOW WHAT PEOPLE FIND MEANINGFUL, CONNECT WITH THEM THOUGHTFULLY, CREATE JOY THEY CAN’T LIVE WITHOUT, AND BELIEVE IN YOUR EMPLOYEES. Every day, we see signs that doing business today is more complex than ever. The...
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Consumer connection is job number one…

For social success, brands must ditch corporate jargon and be more human Nicola Green, marketingmagazine.co.uk, 08 July 2013, 08:45AM Brands need to grasp the importance of having a human presence on social media, writes Nicola Green. Imagine this: you’re standing in a pub, or sitting in your front room, and...
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Wharton evaluates the future of advertising …

CMO NETWORK 7/10/2013 @ 4:50PM |2,970 views What Does The Future Of Advertising Look Like? CMOs Convene At Wharton To Explore 2020 is a mere seven years out. Yet given the rate of change happening in the advertising and marketing world, it might as well be light years away. And the industry...
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