The Page Group Archive | Branding & Marketing Strategy

A look at Goya Food’s entry into the social media marketplace.

How Social Media Is Feeding Goya’s Bottom Line CMO EXCLUSIVES | December 04, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Go, Goya! Although the country’s largest Hispanic-owned food company became serious about social media relatively late in the game, it has managed a quick catch-up. ARTICLE HIGHLIGHTS: Since the company launched...

What succeeds facts or feelings in building your brand?

Posted in Branding Articles by Page on December 9, 2013

No comments

Facts or Feelings November 12, 2013 at 10:25 pm As posted on What is a Brand? I serve on the board of directors for a local health services organization serving seniors, many of who have memory loss. In a number of board meetings we have heard about a focus on...

Branding in today’s social culture

Posted in Branding Articles, Marketing Articles by Page on December 9, 2013

One comment

This article was placed in the web blog of The Project to Restore American, and it is an interesting look at how the human behavior is changing in this social media, and narcism driven culture. Interesting read on status, brand, and behavior. The Tyranny of Branding By...

Video sharing is the rage.

Posted in Marketing Articles by Page on December 6, 2013

2 comments

Sharing Of Video Ads Has Increased Nearly 50 Times In Last Eight Years Carla Marshall | Dec 4, 2013 @ 1:59am | The increase in innovative and creative video advertising, combined with an explosion in the use of social media means that the sharing of video sharing of ads has risen by...

Social business is here … See how it is evolving

Posted in Social Media Articles by Page on December 6, 2013

No comments

Social Business is not Dead: New charts and data reveal the real evolution of social businesses December 3, 2013 by Brian Solus In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use...

TPG Social Media

About: Page

Recent Posts by Page

What succeeds facts or feelings in building your brand?

Branding in today’s social culture

Video sharing is the rage.

Recent Comments by Page