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E-mail Marketing is still King.

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McKinsey
Why marketers should keep sending you e-mails There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. January 2014 | byNora Aufreiter, Julien Boudet, and Vivian Weng It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise...
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Winning habits of successful social media influencers.

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the-page-group
Winning Habits of Successful Social Media Influencers and Brands By Lee Odden on Jan 2nd, 2014     Online Marketing, Social Media “O” is for “Optimized” Social Media Habits – Lion Door Knocker in Madrid, Spain To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even...
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Bot Traffic overtakes Human traffic online…

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biz-report
TPG has always been concerned over web traffic numbers.  How does the CMO separate fact from fiction in this big data world we are in.   Today over 50% of all web traffic is generated by Bot’s which obviously does not turn into results for companies impacted.  As we work...
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