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What is Coca-Cola’s next Mobile Strategy

Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com RELATED ARTICLES Mobile Music Listeners Press Play On Smartphones 5 Mobile Marketing Musts For 2014 Citi Exec: Mobile Payments Evolving Into Smart Device Utility Big Growth For B2B...
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Social Resolutions for 2014

The secret to any campaign is how successful we are at personalizing the message and connecting with our customers in a way that benefits them.  TPG will always look to develop strategies online of offline that bring value to the consumer and their experience in dealing and interacting with the...
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Personal Branding for 2014

TPG likes sharing these opinions of others so you can determine what works best for your brand strategy, but we would always caution you on how much, and what material you put into the public domain.   It is essential that your social media, web, and digital team understands the...
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