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Does the CMO affect your Business Value?

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Marketing has to be an integrated part of your overall corporate strategy to succeed.  It is a critical roll for effective marketing and successful growth.   The marketing arm of your business must be integrated throughout the sales, and operational sides of an enterprise to truly achieve the overall blue...
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The CMO Role in todays business

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In today’s marketing role the CMO truly has a dynamic place that affects the business in many ways.  this article by Mariann talks about the CMO’s role as a chief communicator, chief customer officer, and the chief analytics person of the company.   This is true but we could also...
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What is our Digital World looking like?

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You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve.   We cannot chase every new digital experiment that comes to market.  We cannot time and again test new technologies and throw them away after...
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B2B Branding Misconceptions

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  Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...
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