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Online and Offline trends

Posted in Business Articles, Internet Marketing by on
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McKinsey
McKinsey publishes trend analysis for offline and online adoption and growth.   Some very unique insights are brought to the forefront in this article published by McKinsey & Assoc.    With a huge portion of the worlds population still not engaged in the online world there is expansive room for...
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Company Brands vs. Corporate “Baby” Brands.

Posted in Branding Articles by on
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cmo
As we build our brand strategies it is imperative to understand the value of the parent company brand in relationship to the many sub category ‘baby” brands that we create within our business.    Sub-category brands often need to appeal to the very specific brand influencers of the products they...
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Creativity can be driven by automated analytics

Posted in Marketing Articles by on
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Today the opportunity for marketers to use automated information gathering allows us to better understand the individual needs of each consumer.   By doing so we can be far more personal than ever by sending focused and targeted reply’s to that individuals specific needs or interests and improve the user...
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Does Beacon Technology work? GeoTagging?

Posted in Direct Marketing Articles, Mobile Technologies by on
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We believe that there are tremendous opportunities in developing app’s and geotagging programs that connect your consumer more closely to your experience whether it is in supporting customer loyalty campaigns, shopping programs, incentives, awards, or pushing sales there are many new innovative way’s of building value for your consumer.  Customer...
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