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Untold story of Steve Jobs

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Fast-company
FAST COMPANY THE STEVE JOBS YOU DIDN’T KNOW: KIND, PATIENT, AND HUMAN The untold story of Tim Cook’s friendship with Steve Jobs—and why Jobs wouldn’t let Cook try to save his life. BY RICK TETZELI AND BRENT SCHLENDER According to Apple CEO Tim Cook, he first learned about Steve’s need for a liver transplant in January...
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Consumer Experience is Job 1 in creating a brand

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Consumer experience is critical to building highly effective brand relationships with them.   The Page Group has always worked on understanding how the consumer connects with your company, products, and services in developing programs that are effective in sustaining long term brand relationships.  Adobe’s presentation at the Adobe Summit gets...
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Understanding Brand Consulting

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the-page-group
Our good friend Ray Baird over at Branding Business / Reiches & Baird posted this interesting article for all you looking at a career in brand consulting.  You might find the perspectives of Mr. Letendre of interest, and save a fortune by not attending Harvard or Wharton by reading his...
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