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Long-Form Video’s lead in effectiveness

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    In a World of Long-Form Video, Make Your Ads Count  Yahoo research finds shorter video’s are  better and video viewers notice mobile ads 37 percent more than other platforms By Lisa Utzschneider  April 22, 2015, 11:59 AM EDT Video is the most powerful medium of digital media today. Bold statement,...
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Digital Marketers Top Priorities

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Marketing Charts looks at the research done by Experian into how marketers are setting their priorities in this new challenging marketing era.  Storytelling in your marketing has taken on new pathways, new technologies, and new challenges.  Perhaps some of the insights shown in this article can help you set the...
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Loyalty Programs do modify shopping habits.

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Loyalty Programs  do convert, generate sales, and create brand loyal consumers.   Here is the latest research from Marketing Charts.com regarding the value of Loyalty Programs in your marketing mix.  check it out you may find it valuable in connecting with your consumers and making them more brand loyal.   ...
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Multicultural Consumer research

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Understanding your multicultural audience is very important in today’s consumer marketplace.  This research might help you understand the general dynamics of these consumer groups.   As written in Advertising Age   Multicultural Consumers by the Numbers: From Shopping to Tweeting What You Need to Know About How Various Ethnic Groups...
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