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Loyalty Programs do modify shopping habits.

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Loyalty Programs  do convert, generate sales, and create brand loyal consumers.   Here is the latest research from Marketing Charts.com regarding the value of Loyalty Programs in your marketing mix.  check it out you may find it valuable in connecting with your consumers and making them more brand loyal.   ...
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Multicultural Consumer research

Posted in Business Articles, Marketing Articles by on
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ad-age
Understanding your multicultural audience is very important in today’s consumer marketplace.  This research might help you understand the general dynamics of these consumer groups.   As written in Advertising Age   Multicultural Consumers by the Numbers: From Shopping to Tweeting What You Need to Know About How Various Ethnic Groups...
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Least and Most Trusted Companies

Posted in Branding Articles by on
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cmo
Each year it is intriguing to see what companies, industries, and trends are showing us re: the least and most trusted companies.   This year once again showcases the problems that cable TV and Internet suppliers are having in building trust within the marketplace.   Interestingly enough Groceries are doing...
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April Fool’s Day Brand Pranks

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the-page-group
For years people and companies create highly creative pranks to reach out to friends, families, and now Brands.  This is an exploration of some of the fun new pranks played by major brands on April Fool’s Day 2015.  Enjoy.     April Fool’s Day 2015: The Best (or Worst) Brand...
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Path to purchase data mining

Posted in Internet Marketing by on
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cmo
The world of digital marketing is rich with content, analytics, and information, but few of us use the tools that are available…but is this caused by the amount of clutter that hits marketers every day, or is it the lack of understanding of the tools available, or can it be...
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