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Brands require change to stay relevant.

Brands  must evolve, brands must change, brands must adapt, brands must reflect the ever changing landscape of their markets and consumers.  Today it is more important than ever to clearly understand the relationship between brands and the every changing landscape that their brand competes within.   It is critical that...
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Linkedin skills to be learned by all.

Linkedin and all social media takes a significant learning curve to understand the values and see the benefits that these tools might lend to you personally or to your brand.  So before you engage in any new social media platform it is critical that you understand what the tool is,...
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