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Do you need multiple brands to succeed?

Multiple brands drive successful marketing today.  Going back to my days working with Levi Strauss it became very apparent that although you have a highly recognizable brand in the consumer marketplace a single brand does not necessarily translate to multiple product categories with the same level of connection as the...
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Snapchat dominates social Media w/ Millenials.

Snapchat gains strength in the very important millennial marketplace.    Snapchat Users to Pass Both Twitter and Pinterest This Year, eMarketer Says – 18-to-24-Year-Olds Are Snapchat’s Top Users By  Maureen Morrison. Published on June 08, 2016. Marketers who have yet to get serious on Snapchat may want to consider doing so, and soon. The...
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Will Polaris succeed if it buys MV Agusta?

Polarid has been doing a respectable job with its acquisition of Indian, but is this to much to soon for the strong small displacement vehicle company? Its a venerable brand, and could fit in with the diversified product mix that Polaris offers, but would they have enough control over the...
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The Page Milk Company History

The Page Milk Company original Merrill manufacturing building is torn down to make room for new industrial area in town.    This spring the Merrill Wisconsin factory of the Page Milk Company was torn down after years of neglect of its most recent owner, and in reflecting on this history...
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Porsche developing digital mobility solutions

AUTO INDUSTRY NEWS Porsche creates company to handle digital mobility solutions Text: Eric Tipan / Photos: Porsche | posted June 02, 2016 09:32 Porsche Digital GmbH to merge brand spirit with new technologies As more and more premium automakers incorporate innovative technologies at lightning speed with each new model, Porsche takes a...
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