Yes, Customer Experience Matters In B2B (A Lot) CMO EXCLUSIVES | February 19, 2013, by Michael Hinshaw , Managing Director , MCorp Consulting Last week, I came across Bridget Fletcher’s CMO.com article “B2B Is the New B2C.” Fletcher noted the parallels she saw in B2C and B2B when it comes to changing customer expectations–and suggested that...
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Customer Service is part of your Brands Core Values…It matters
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