The most successful people in business work differently. See what they do–and why it works. Getty I’m fortunate to know a number of remarkably successful people. I’ve described how these people share a set of specific perspectives and beliefs. They also share a number of habits: 1. They don’t...
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Tag Archives: The Page Group
How To Integrate Social Customer Service Into Your Marketing Strategy
You’re spending a significant part of your digital marketing budget on getting fans and followers; your TV spots link to your Facebook page, but what do people see when they get there? Unfortunately for most brands, what they see is you ignoring your customers. ARTICLE HIGHLIGHTS: Social media isn’t...
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Maintaining a Unified Brand in a Fragmented World
by Dae Ryun Chang and Don Ryun Chang | 7:00 AM December 17, 2012 How can brands nimbly navigate the difficult waters of increasingly fragmented markets? How can brand managers win back some of the control they have lost to consumers in the age of social media? Take for instance the...
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Distill Your Message to as Few Words as Possible
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. It’s amazing how complex our lives have become. Nothing’s simple anymore. Think about it. Even your Facebook page has a million things going on. The increase in complexity has led to a decrease in focus. ...
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Video content marketing brings more click-throughs and conversion
Published on November 14, 2012 by Brafton Editorial Video is becoming a powerful marketing tool and disseminator of information, evident in the results of a recent report by Cisco. The company explored a number of ways that video is positively affecting its return on investment (ROI) and other brands should...
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The Engagement Marketing Disconnect Between Consumers and Brands Rages On
Posted November 30, 2012 Keywords: Research, Strategy, Engagement, Marketing, social commerce “After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers.” The above line is from a recent report put out by Forbes Insights and Turn called “The...
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Why 1700 CEOs Are Wrong about Social Media
IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing. “For the first time in my career, I feel old. People in their 20s work and think about this...
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Cause Marketing Matures Into Meaningful Marketing
PUBLICATION: CMO.com Exclusive DATE: November 01, 2012 Jim Andrews, SVP, Content Strategy, IEG In 1984, American Express introduced the concept of cause marketing, permanently changing the dynamic in the relationship between for-profit businesses and nonprofit organizations. In the intervening 28 years, change has continued, but in smaller increments. But now we’re...
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3 Must-Have Marketing Investments
Reputation Mgmt Software – Protect Your Brand’s Reputation By Reading This Case Study Today! July 9, 2012 by Heidi Cohen for ClickZ Summer signals the beginning of budget season. Before making marketing investment decisions, analyze this year’s three marketing must-haves: social media, content marketing and mobile. While aspects of these marketing...
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The Hidden Power of the Hashtag
By Rosie Taylor Social Media has been around for a bit now and one of its more notable players, Twitter, has brought a slew of new words into business language like tweeting, retweeting, and hashtags. So what’s the hidden power of hashtags and why should you care? Hashtags are used...
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